You know, I've released a tool called Ubersuggest. Many people use it. You may even be using it. But, have you ever checked out the content ideas feature on Ubersuggest? It's the best way to find content ideas. Put in any keyword that's broad into Ubersuggest. Dog food, cat food, whatever it may be. You can even put in three-word phrases, four-word phrases. And what you'll see is Ubersuggest will give you an overview, how popular that keyword is, other keyword ideas. And as you scroll down, you'll see a content ideas report. In this content ideas report, it'll show you all the blog posts that are in your space that are popular. And this is why I love it. One, I give you an endless supply of content and ideas for free.
Two, I show you all the keywords that that blog post ranks for, so you can see if they're relevant to your space. Do you want to rank for them? Do you think they're going to drive sales? Then I also show you everyone who's linking to that blog post. Now, when you're doing this, you don't want to just create the same me too content that they're creating. You want to use the content ideas report seeing, hey, this is what people like in this industry, and here's what people hate. Because the content that isn't doing well is also shown on Ubersuggest.
You want to avoid writing on that stuff and write more on the stuff that people like. And then when you find the stuff that people like, come up with ideas that are very similar and use Brian Dean's Skyscraper technique. If you're not familiar with the Skyscraper technique that Brian created, think of it this way. Have you ever noticed that countries around the world are always fighting for the tallest building in the world? It's like, “Oh, yeah, ours is 1,000 feet.” “Ours is 1,500.” “Ours is 2,000.” It just keeps going and never ending.
So you know what the Skyscraper technique is? It's the same thing for your content. “Oh, yours is 2,000 words. “Mine's 5,000 words.” “Mine's 10,000.” “Mine's 20,000.” You don't want to just add in more word count for the sake of it, though, and keep having fluff. You want to make sure that whatever words that you're putting on the page have impact, have meaning, help people get the job done. They're thorough. They're actionable. That way when people read it, they're like, “Oh my God, this is amazing.” You want to even integrate design elements.
Not just pictures, not just videos, but any custom graphics that you can create, great, amazing. Then, when you publish that content, I want you to go back to the content ideas report in Ubersuggest, look at all the people who link to your competitors. Hit them each up. Go to their site. Hit them each up. Let them know. Email them, something like this. “Hey, John, “I noticed you link to XY and Z site, “and I have a similar site with a similar product. “You can check it out here. “Mine also covers one, two, and three that theirs didn't, “which provides a much better user experience for the audience. “If you like it, feel free to link to it.
“Cheers, Neil.” It's that simple. Yeah, you may have to end up sending out a hundred of these emails, but as you do, you'll find that a handful of them will link back to you. And as they do, your content will get higher rankings. You'll get more social shares. You'll continually get that traffic. That way, when you create content out there, it's not going to be one of those four million blog posts that get published every single day that no one reads.
You want to make sure that yours get read. And the last tip I have for you is, whoever you linked out to in your blog post, email them. Let them know that you linked out to them, and ask them if they can share your content on their favorite social network. Usually people are flattered. They're like, “Yeah, Neil, you linked out to me.
“Why not? “Why wouldn't I tweet this out?” People do that with me all the time. “Hey, Neil, I linked out to you. “Can you share this article?” I'm like, sure, no problem. You know, I got an email from Larry Kim today. He's like, “Hey, I created this blog post on Inc. “I mentioned you. “Check it out.” Now, he didn't do it because he's expecting a tweet, but I naturally tweeted it out. That's how it works.